OTA (Online Travel Agency)
A website or app where travelers book accommodations, flights, and travel services — such as Airbnb, Vrbo, or Booking.com.
An Online Travel Agency (OTA) is a digital marketplace where travelers search and book travel accommodations. In the short-term rental industry, the major OTAs are Airbnb, Vrbo, Booking.com, and Expedia. OTAs charge hosts a commission on each booking and provide significant marketing reach. Professional property managers list on multiple OTAs simultaneously to maximize visibility and booking volume.
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